We identify opportunities and realise the potential

Advising for confident decisions & solving wicked problems

New demands, changing consumer behavior, a changing global order, climate crisis and emerging technologies like AI are transforming our world and our organizations. Companies that rapidly turn insights into action will gain a competitive edge. We're here to help you achieve that advantage. We specialize in white space identification for green space opportunity.

Our Services

  • We provide trusted counsel at the intersection of the global disruption, geopolitics and corporate strategy.

    Our offerings include:

    • Analysis of the organizations wicked problems

    • Geopolitical & market research, analysis & reports

    • Confident decision making & strategic counselling on global disruption, supply chain and markets for fonds, foundations, public organizations & corporate

    • Future scenarios

    • Co-creative facilitation of purpose, decisions internal & external communication

  • We assist organizations in defining their purpose and transforming it into strategies, operating models, and brands that generate new value for their stakeholders—both now and tomorrow.

    Our offerings include:

    • Board vision and alignment

    • Vision and value proposition

    • Purpose definition, narrative, brand vision and values

    • Transformation agenda

    • Customer segmentation and brand positioning

    • Implications for corporate strategy, offerings, sales, and marketing

  • We invent, launch, and scale the visionary businesses, products, and platforms that will propel towards a better future.
    Our offerings include:

    • Whitespace opportunities & new business models

    • Market development, new market entry, and future growth arenas

    •    Entrepreneurship & scale up

    • Venture Screening, Due Diligence & M&A

      Accelerator programs, start-up methods & scale-up programs

      Investment & exit plans

  • We design new experiences and offerings for employees and customers that bring to life a company's purpose, values, and strategy and invite new engagement with the company and what it offers.
    Our offerings include:

    • Future scenarios

    • Product, service, experience & digital design

    • Brand, core messaging & narrative

    ·       Partnerships & engagements

    • Corporate innovation, Technology, Product & Innovation pipeline & roadmap

    • Digital transformation

  • We empower organizations to cultivate new mindsets, capabilities, and work practices that enable employees to thrive in their diverse strengths, while maintaining rigorous and impactful execution.
    Our offerings include:

    • Culture definition (values and behaviors)

    • Culture activation and behavior change (principles, policies, programs, processes, and practices)

    • Organizational design

    • Capability building

    • Involvement & movement making

Understand our perspectives

We are a community united by a passion for exploring the human condition and tackling society’s most difficult questions. With an international team and a rich diversity of perspectives, we are empowered to ask culturally relevant questions and engage with the world in open and exploratory ways, with a focus on a varity of important themes. This is where we see opportunities:

  • Tackling complex global issues for lasting impact
    How can companies address deep-rooted societal challenges effectively? What strategies drive systemic change and foster new solutions? How can cross-sector collaboration and inclusivity be leveraged to combat issues like inequality and deep systemic habits? What approaches ensure innovation and adaptability in the face of evolving global systemic challenges?

  • Balancing leadership, structure, and human-centric approaches for sustainable success.
    How can leaders navigate the complexities of modern organizational structures while prioritizing employee wellbeing and performance? How do we understand generations? What role do incentives and human-centered strategies play in fostering a productive and humane work environment? How can organizations harmonize the demands of high performance with the need for humanity and sustainability in the workplace? What strategies can ensure that modern organizations thrive while maintaining a focus on the wellbeing of their people? How can organizations build resilience and adaptability to respond to evolving global challenges?

  • Explore how the move towards biodiversity, climate, cleaner energy is reshaping the foundations of the global economy.

    The polycrisis, scarcity or regenerative understanding will lead to major cultural shifts, and will reshape our relationships. Where are we heading? How will the pursuit of net-zero influence business costs and opportunities? What political risks might emerge, and how volatile will the transition be? How will the shift to green energy reshape the economies and international political landscapes? What does the polycrisis mean and how does it influence your markets, strategies and consumers?

  • Prepare for global supply chain disruptions and adjust your global strategy accordingly.

    In light of vulnerabilities exposed by the COVID-19 pandemic and international wars, global businesses are reassessing their supply chains. Will manufacturers revise their workflow models to prioritize resilience over speed? Which sectors are prone to interventionist policies? How should companies design their respond and resilience approach? And how will you lead in these circumstances?

  • Understand international markets and the evolving change of consumer landscape to help navigate complex commercial and operating environments for businesses around the globe.

    How do shifts in consumption patterns create friction in international markets and influence demands? How are younger generations impacting the global economy? How will coercive measures shape the dynamics of market relations and consumer demands in emerging and established markets?

  • Understand the risks and opportunities presented by emerging technologies, AI regulations, and growing government investment.

    What impact will a fragmented internet landscape, where data, ideas, and capital do not flow freely across borders, have on various business sectors? How will rapid advancements in generative AI influence business models in an environment marked by industrial policy and intensifying international competition? How can we meet customers now and next?

  • Maximize opportunities for collaboration and impact in the international arena

    How can organizations leverage the multilateral system to advance their objectives as international aid declines and governments turn inward? What strategies can ensure effective partnership diligence in diverse contexts? How can one best navigate multi-stakeholder environments? How can we build new forms of partnership that bridge traditional divides like across competitors and public/private, etc. and bring together the capabilities and perspectives of multiple organizations to create impact at scale?

  • Identify opportunities and risks in a new Global landscape

    How will upcoming elections influence business decisions? What is consumers demand and changing habits influencing the market and consumption? How will greater government intervention impact key sectors? What direction will industrial policies take amid greater international competition? What will the long-term impact be on energy policy?

We deploy three rapid
routes to growth

01 Market Sector

Enter new markets by evolving existing or creating new products

02 Customer Segment

Target new segments by evolving existing or creating new products

03 Sales Journey

Transform the purchase journey with propositions and services that drive conversion, up-sell and cross-sell

Identifies

and overcomes the most common failures in the innovation process

Tomorrow Leap

Led by

a team of best-in-class consultants, industry experts, sustainability experts, researchers and designers

01 Diagnose

Growth lever

02 Define

Opportunity

03 Develop

Proposition

04 Deliver

to market

Deployed

by CEOs, CMOs, CFOs, Business Development Officers and transformation Directors all over the world

Align
Onboarding stakeholder interviews
Project blueprint
Filtration
Project launch announcement

Align
Big bets filtration workshop
Internal opportunity broadcast

Align
Concept filtration
Research debrief
Socialisation materials

Align
Create launch team
Internal education and engagement
Internal training and materials
Retailer strategy

Our proprietary methodology for fast, dual track innovation process

Contains

pre-determined templates for each stage to ensure rapid and agile working

Build
Desk research
Market analysis
Customer data analysis
Capability and asset audit

Build
Market and consumer trends
Initial feasibility
Consumer insight research
Ethnography
Commercial sizing

Build
Co-creation workshop
Concept generation
Qualitative testing
Proposition development
Commercial casing
Quantitative testing

Build
Brand creation
Product pretotype/prototype
Product development
Full business casing
Sales and distribution strategy
Marketing strategy

Domains

To come up with something new, it’s not enough to look at your peers. We take a hybrid approach, drawing from over 12 years of experience across industries, to help you lead in yours.

We are deliberately agnostic in domains and work in a range of different verticals, sectors, and industries, because we believe we can add insights. That being said, this is where we move effortlessly:

    • Automotive, Transport & Mobility

      Consumer Goods

      Culture & the Arts

      Defense, Security & Resilience

      Energy

      Financial Services

      Food & Beverage

      Governmental Institutions & Public Sector

      Logistic & Infrastructure

      Manufacturing

      Media & Entertainments

      Philanthropic Foundations, NGOs & Think Tanks

      Private Capital & Investment

Clients

Our partners has previously worked and partnered with a long list of companies and organisations.